{"id":872,"date":"2026-08-30T20:25:57","date_gmt":"2026-08-30T18:25:57","guid":{"rendered":"https:\/\/sanz-avocat.com\/?p=872"},"modified":"2026-08-31T21:03:13","modified_gmt":"2026-08-31T19:03:13","slug":"negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole","status":"publish","type":"post","link":"https:\/\/sanz-avocat.com\/index.php\/2026\/08\/30\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\/","title":{"rendered":"N\u00e9gociations tarifaires : optimiser les leviers existants et tirer parti de la loi d&rsquo;urgence agricole"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">\u00c0 l&rsquo;approche du prochain cycle de n\u00e9gociations tarifaires annuelles, les fournisseurs ont int\u00e9r\u00eat \u00e0 r\u00e9examiner les outils juridiques leur permettant de pr\u00e9server leur politique tarifaire et de renforcer leur position contractuelle. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">La loi d&rsquo;urgence agricole du 18 ao\u00fbt 2026, entr\u00e9e en vigueur le 20 ao\u00fbt, apporte \u00e0 cet \u00e9gard plusieurs m\u00e9canismes susceptibles de constituer de nouveaux leviers de n\u00e9gociation.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Nous vous proposons ci-dessous une synth\u00e8se op\u00e9rationnelle en 4 \u00e9tapes, ainsi qu&rsquo;une analyse compl\u00e8te pr\u00e9sentant les principales actions que les fournisseurs peuvent envisager pour&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">renforcer leurs conditions g\u00e9n\u00e9rales de vente au moyen de m\u00e9canismes de r\u00e9vision tarifaire&nbsp;;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">rappeler aux distributeurs leurs obligations lorsqu&rsquo;ils refusent ou n\u00e9gocient les conditions propos\u00e9es&nbsp;;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">s\u00e9curiser les conventions annuelles (ou pluriannuelles) gr\u00e2ce \u00e0 des clauses de r\u00e9vision ou de ren\u00e9gociation adapt\u00e9es&nbsp;;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">documenter efficacement les n\u00e9gociations et identifier d&rsquo;\u00e9ventuelles pratiques restrictives, notamment les deux nouvelles pratiques cr\u00e9\u00e9es par la loi d&rsquo;urgence agricole (pour tous les secteurs) en cas d&rsquo;appels d&rsquo;offres r\u00e9p\u00e9t\u00e9s et de r\u00e9duction substantielle de commandes.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Une attention particuli\u00e8re est port\u00e9e aux dispositifs introduits ou renforc\u00e9s par la loi d&rsquo;urgence agricole. Si ces m\u00e9canismes portent essentiellement sur les produits alimentaires et aliments pour animaux de compagnie, les fournisseurs d\u2019autres cat\u00e9gories de produits pourraient \u00e9galement s\u2019en inspirer.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><a href=\"http:\/\/sanz-avocat.com\/wp-content\/uploads\/2026\/08\/Newsletter-FR-Negociations-tarifaires-2.pdf\">\u2192 Lire l&rsquo;analyse compl\u00e8te<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"565\" src=\"http:\/\/sanz-avocat.com\/wp-content\/uploads\/2026\/08\/Leviers-de-negociation-tarifaire-1-1024x565.png\" alt=\"\" class=\"wp-image-681\" srcset=\"https:\/\/sanz-avocat.com\/wp-content\/uploads\/2026\/08\/Leviers-de-negociation-tarifaire-1-1024x565.png 1024w, https:\/\/sanz-avocat.com\/wp-content\/uploads\/2026\/08\/Leviers-de-negociation-tarifaire-1-300x166.png 300w, https:\/\/sanz-avocat.com\/wp-content\/uploads\/2026\/08\/Leviers-de-negociation-tarifaire-1-766x423.png 766w, https:\/\/sanz-avocat.com\/wp-content\/uploads\/2026\/08\/Leviers-de-negociation-tarifaire-1-1536x848.png 1536w, https:\/\/sanz-avocat.com\/wp-content\/uploads\/2026\/08\/Leviers-de-negociation-tarifaire-1-2048x1130.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right alignwide wp-block-paragraph\">Publi\u00e9 le 01.09.2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;approche du prochain cycle de n\u00e9gociations tarifaires annuelles, les fournisseurs ont int\u00e9r\u00eat \u00e0 r\u00e9examiner les outils juridiques leur permettant de pr\u00e9server leur politique tarifaire et de renforcer leur position contractuelle. La loi d&rsquo;urgence agricole du 18 ao\u00fbt 2026, entr\u00e9e en vigueur le 20 ao\u00fbt, apporte \u00e0 cet \u00e9gard plusieurs m\u00e9canismes susceptibles de constituer de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relations-commerciales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e9gociations tarifaires : Strat\u00e9gies apr\u00e8s la loi d&#039;urgence agricole - SANZ | AVOCAT<\/title>\n<meta name=\"description\" content=\"Comment aborder les n\u00e9gociations tarifaires \u00e0 l&#039;aune de la loi d&#039;urgence agricole? 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Nous vous proposons une analyse compl\u00e8te op\u00e9rationnelle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanz-avocat.com\/index.php\/2026\/08\/30\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\/\" \/>\n<meta property=\"og:site_name\" content=\"SANZ | AVOCAT\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-30T18:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T19:03:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sanz-avocat.com\/wp-content\/uploads\/2026\/08\/pricing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Sanz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Sanz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/\"},\"author\":{\"name\":\"Arnaud Sanz\",\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/#\\\/schema\\\/person\\\/83c1734deb3842510e8244c3c8ee6d55\"},\"headline\":\"N\u00e9gociations tarifaires : optimiser les leviers existants et tirer parti de la loi d&rsquo;urgence agricole\",\"datePublished\":\"2026-08-30T18:25:57+00:00\",\"dateModified\":\"2026-08-31T19:03:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/\"},\"wordCount\":265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sanz-avocat.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pricing-scaled.jpg\",\"articleSection\":[\"Relations commerciales\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/\",\"url\":\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/\",\"name\":\"N\u00e9gociations tarifaires : Strat\u00e9gies apr\u00e8s la loi d'urgence agricole - SANZ | AVOCAT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sanz-avocat.com\\\/index.php\\\/2026\\\/08\\\/30\\\/negociations-tarifaires-optimiser-les-leviers-existants-et-tirer-parti-de-la-loi-durgence-agricole\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sanz-avocat.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/pricing-scaled.jpg\",\"datePublished\":\"2026-08-30T18:25:57+00:00\",\"dateModified\":\"2026-08-31T19:03:13+00:00\",\"description\":\"Comment aborder les n\u00e9gociations tarifaires \u00e0 l'aune de la loi d'urgence agricole? 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